You could call it work, but it seems unfair to label sunshine, street food, music and frozen margaritas as such.
Though this one-day festival is only in its second year, its packs the punch of an old school festi-fave; everything is experiential. The day began with a manic leap towards The Cheese Truck (which you know I love) before immersing myself in the adoartion of Sigur Ros, Beardyman, Battles, Tinariwen, Calexico, and my long-term girlcrush of girlcrushes, Lianne La Havas.
Every between-stage moment was spent in Tequila Town (natch) dancing to Latin-tinted megamixes with strangers and cooling down with Cuervo cocktails en masse. In fact, I only think I left the temporary Town to secure myself some Popdogs nourishment.